“You think you really don’t need a website, let’s check this out…”
Websites are awesome, it works. No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages – whether your business is small, large or in-between, well-established or brand-new.
As the world plunges into a digital village – the world already is, any business of any size, has to keep up and stay relevant, otherwise you will be faced out of business.
Did you just read that…ok let me make more emphasis?
EVERYBODY ELSE HAS IT:
Have what, a website? If you don’t have a website then, your potential clients will search and find your competitor’s website instead. Which means they’ll buy their products/services, not yours. More than ever before, a consumer googles and researches online when looking for something. If your business can’t be found on the web, customers will certainly take their money somewhere else. So, you have to move with the tide.
Every company on earth has a website, yes you are in my office right as you read. Don’t you have one? So I dare you to keep a straight face while telling a client in 2020 that your company doesn’t have a website. Access to information is almost too easy and instantaneous. Anybody can pop-up a laptop or jump on the phone and simply search for something. No one is going to take your business seriously if you don’t have a website with relevant information.
SHOWCASE WHAT YOU HAVE TO OFFER:
Having your own digital presence will allow you to display what you have to offer and why customers should do business with you and not your competition. Make sure your product images and videos truly make an impression. Like on a physical shop, you care what your storefront looks like. A website shouldn’t be different. C’mon let’s get you in!
Having a website alone doesn’t fix the problem. Actually, that’s just the tip of the iceberg when starting to think ‘digitally’. Credibility is an absolute key that affects and steer a consumer’s choice to choose one product/services over the other. While you cannot fully control what’s being said about your business, you have to at least maximize the exposure of your own customer’s experiences. Let your happier clients fly the flag for you. And make sure you always include a nice testimonial section to impress potential visitors and induce them to engage.
More so, share your passion for your business with your audience and stay true to what you stand for.
LET GOOGLE KNOW YOU EXIST
Googling is equivalent to searching. Recent studies disclosed that most clients/customers research online before making their choice. This is valid for any type of product, not necessarily only online sales, but on any business of need. Maximize the odds of showing up on Google by setting up proper SEO on your website, using the right keywords and the right strategy to make it happen. If Google can find you, everyone else can.
In addition, wouldn’t it be nice to have a salesperson that never sleeps, never takes a day off, never asks for a raise…Well, shift the way you think about websites as something more than a digital face for your business. It can and should be a sales machine and an ambassador to your brand.
In a nutshell, you will enjoy the following benefits for having a website:
- Improve Your Advertising Effectiveness.
- Save Money on Printing and Distribution Costs – act as your online brochure or catalog.
- Easy Access to New Customers.
- Improve Productivity.
- Educate Your Customers.
- Expand Your Market.
- Promote & Sell Products & Services.
- Your Own Internet Identity, own your domain name (www.yourcompany.com) which establishes a strong online brand identity.
- Set-up Email Addresses: You can set-up a personalized email addresses for the company, yourself and your employees.
- Two-Way Communication.
- Build Your Reputation.
- Improve Customer Service.
LET’S TREAT YOUR WEBSITE AS A PROJECT, A PROFESSIONAL BUSINESS WEBSITE COULD BECOME THE BEST SALESPERSON IN YOUR ORGANIZATION. UNLOCK YOUR GROWTH. VISIT OUR WEB DESIGN PAGE TO LEARN MORE.